An SEO strategy plan is a blueprint for your Search Engine Optimisation activities that will be mapped out in seven definitive steps by Be Visible. It is a long term solution to drive pre-qualified traffic to your website, improve conversion rates and boost your online presence and revenue. You may only start seeing results in the first few months of your campaign – if you work closely with us, you will get the best return for your investment.
What we do best :
1. Initial analysis
The first step of an SEO strategy plan is always to analyse the website so we can see firsthand the strengths and weaknesses of the current technical infrastructure of the site, what keywords have been targeted previously, the on-page content, the link building profile and competitor analysis. It is essential that clients are straightforward with optimisation experts about techniques they have used in the past.
2. Report and Recommendations
Based on the initial analysis, an SEO consultant from Be Visible can then prepare a report and give you recommendations so they can begin optimising your website. A professional company like Be Visible ideally will offer SEO solutions tailored for your individual circumstance. This will depend on factors such as the size of the site, if it is operating in a competitive or saturated market, whether it is a new or established website, is focusing on growth or ongoing maintenance and so on.
3. Keyword research
Once an SEO strategy plan has been mapped with a nominated number of keywords, optimised pages and link submissions, it is time for the SEO analysts to start researching keywords and come up with a shortlist where both the client and Wikiseo are happy with. This may include several research methods including keyword recommendations from the client, customers and suppliers, surveys, using keyword research tools and so forth.
This is the exciting part of SEO strategy plans. The agreed changes to your website are implemented on your pages either directly by Be Visible or if you have a content management system (CMS) or we will liaise with your web developer for them to code the changes required. The off-page optimisation including link building and options such as optimising Google Places pages is also done at this critical stage by the Be Visible SEO experts.
During your campaign, you will be given continues progress reports. Bear in mind that Search Engine Optimisation is a long term strategy and you will not be able to see results straight away. Communication is recommended throughout the process but this is your opportunity to ask any questions about the campaign or tweak it slightly.
6. Ongoing maintenance
Once you are happily ranking on Search Engines, you will need to discuss with Be Visible whether you should expand your keyword portfolio and target more keywords or choose to maintain the optimisation of your site. This will depend again on factors such as how many pages your website has, the competition in your industry, the traffic driven to your site, your conversion rate and so on.
SEO strategy plan reviews such as the keywords targeted, optimised pages, link building submissions, SEO copywriting and so forth should be done at least every six to twelve months. If you are operating in an industry that is very competitive, this may even be sooner. Be Visible will be monitoring any algorithm changes in the industry and SEO trends throughout the entire process.
At Be Visible , we have a list of SEO packages together that are suitable for sole traders through to multi-million rand global enterprises and can be customized to your individual business. Contact us and find out more about our SEO experts and how we can help you find the best solution to suit your future and present needs and work closely with you to implement an SEO strategy plan to achieve optimum results for your site.